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Data Processing Addendum

Paceline by lalo-app · Last updated: October 15, 2026

This Addendum forms part of the terms of use and applies when Paceline processes personal data on your behalf under the EU/UK General Data Protection Regulation (GDPR) or similar laws. It is accepted by installing and using the app; no signature is required.

1. Roles

You, the merchant, are the controller of your store data. lalo-app (“we”) is the processor and processes it only to provide Paceline, following your documented instructions — the settings you choose in the app and these terms.

2. Subject matter and duration

We read your products, stock and (if you use them) recent order lines through the Shopify Admin API to rank the products of your collections, and write the new order, the collections you approve and shoppers' own preferences back to your store. This lasts for as long as Paceline is installed on your store; data is deleted as described in section 8.

3. Categories of data and data subjects

Data subjects are your signed-in shoppers (only with the personal order on, and only their customer ID and own choices) and the merchant and staff who contact support. Paceline reads no names, emails, phone numbers or addresses.

4. Confidentiality

Only people who operate Paceline can access the data, and they are bound by confidentiality.

5. Security measures

6. Subprocessors

You authorize the subprocessors listed on the Subprocessors page. We will announce new subprocessors there at least 14 days before they start processing; you may object by writing to us, and if we cannot address the objection you may stop using the app. We bind each subprocessor to data protection obligations at least as protective as this Addendum.

7. Assistance and breaches

8. Deletion

When you uninstall Paceline, the access token is deleted immediately; your settings, rules, snapshots and suggestions is erased when Shopify sends the shop redaction request (48 hours after uninstall), service records stay only without your store domain, and nightly database copies roll over within 7 days. The order of your collections and approved collections stay in your store. Anonymous shared statistics (category-level decisions without any store identifier, see the Privacy Policy) are not personal data and are kept.

9. Transfers

Data is hosted in the European Union (France). If a subprocessor processes data outside the EEA, we rely on an adequacy decision or the EU Standard Contractual Clauses.

10. Audits

On request we provide the information necessary to demonstrate compliance with this Addendum, such as a description of our security measures and subprocessors.

11. Contact

support@lalo-app.com